Main illustration for Poplar Union Season 1 2020.
Marketing material:
posters and events programme booklet. The main illustration requires excellent flexibility to be adapted to various promotional materials. Each character can be moved around the background and adapted to different layouts.
Social media assets.
Each season the main branding illustration is used to produce many social media assets, from headings to animations and gifs, depending on the platform. The characters are designed to maintain a certain level of playfulness so they can bring attention to the promotion of the programme.
